KU Group | Consumers | Clinicians | Policy Makers | Researchers | Brokers | Manufacturers |
---|
What to Share with Each KU Group | Instrumental Use: Must demonstrate value of product to end users via product packaging and marketing efforts. | Instrumental Use: Must demonstrate value of product to end users (clinician or their clients) via informational literature, conference presentations, and marketing efforts. | Strategic Use: If public funds were used for product development, demonstrate return on investment (ROI). | Conceptual Use: Provide information on path to market, barriers encountered and carriers used to overcome barriers to provide product development insights to other researchers. | Conceptual Use: Demonstrate ROI (financial, university publicity, student training, etc). | Strategic Use: Demonstrate ROI, and identify partnering opportunities with companies producing complementary products. |
How to Reach Each KU Group | Use news media (targeted print, broadcast and internet based forms); product placement in stores; demonstration packages, and trial use of product. | Use sales representatives, product training sessions, news media (print, broadcast and internet based forms); product placement in stores. Offer product demonstrations at conferences and tradeshows. Offer assessment tools that help determine if a product is appropriate for a client, or the ideal configuration, accessories, etc. for product. Provide demonstration packages, and trial use of product. | Use email, phone calls, and web links to news stories regarding the product. Report in formal annual performance report. | Present findings at research oriented conferences (RESNA, etc.). Use research papers, and PowerPoint presentations. | Use formal reports, email, phone calls, and face to face meetings. | Face to face meetings may be most effective. Seek out manufacturers at offices, conferences, and tradeshows. |
Anticipated Knowledge Translation Outcomes | Consumers can use products, leading to a better quality of life (QoL). | Clinicians may use products directly, or recommend products, leading to improved QoL. | Policy Makers can share ROI information with oversight organizations (ex. Office of Management and Budget). | Researchers will gain a greater appreciation and understanding of the Knowledge to Action (KTA) process, leading to an increased likelihood that new research will be conducted using the Need to Knowledge and KTA models. | Brokers can use ROI information to justify future investments in similar projects. | Manufacturers can increase ROI by teaming up with companies selling complementary products. |