James A. Leahy, University at Buffalo, Center on Knowledge Translation for Technology Transfer
It is especially important to consider both distribution and promotion strategies when you are going after a new customer segment, releasing a new product, or looking for ways to aggressively grow a business targeted at a specific consumer demographic.
The distribution channel along with the promotion strategy selected is of great importance in ensuring a products successful introduction in the marketplace.
Target market: Baby Boomer Generation
Presented through three case studies of products developed for the Baby Boomer generation
Case 1: Lids off automatic jar opener
Distribution: Mainstream Channel