Laugen, B. r. T., Boer, H., & Acur, N. (2006). The New Product Development Improvement Motives and Practices of Miles and Snow's Prospectors, Analysers and Defenders. Creativity and Innovation Management, 15(1), 85-95.
Format: Peer-reviewed article
Type: Research — Non-experimental
Experience level of reader: Fundamental
Annotation: This study classified 42 companies as having a corporate strategy of defender, analyzer, or prospector (Miles & Snow, 1978). It then tested for differences between their new product development strategies and activities. The majority of the hypotheses were rejected or not confirmed, leading the authors to believe that the three different types of corporate strategies are beginning to merge.
Setting(s) to which the reported activities/findings are relevant: Large business, Small business (less than 500 employees)
Knowledge user(s) to whom the piece of literature may be relevant: Manufacturers, Researchers
Knowledge user level addressed by the literature: Organization
This article uses the Commercial Devices and Services version of the NtK Model
Tip: Keep rules and procedures flexible for highly innovative companies (prospectors)because they need to act quickly when the marketplace changes. (Burns & Stalker [1961], Hage & Aiken [1970], and Miles & Snow [1978])