Balbontin, A., Yazdani, B., Cooper, R., & Souder, W.E. (1999). New Product Development Success Factors in American and British Firms. International Journal of Technology Management, 17(3), 259-280.
Format: Peer-reviewed article
Type: Research — Non-experimental
Experience level of reader: Fundamental
Annotation: The paper found various NPD success factors held in common between the U.S. and the U.K. such as having a strategic market focus, while others differed with being first to market more important in the U.S. Although the success rate was about the same, the U.S. launched twice as many products annually as the U.K.
Setting(s) to which the reported activities/findings are relevant: Large business, Small business (less than 500 employees)
Knowledge user(s) to whom the piece of literature may be relevant: Manufacturers
Knowledge user level addressed by the literature: Organization
This article uses the Commercial Devices and Services version of the NtK Model
Method: The design phase can determine 75% of the manufacturing costs, 70% of the life cycle costs of a product, and 80% of its quality performance. (Dowlatshahi [1992])
Occurrence of finding within the model: Stage 5