Riek, RF. (2001). From experience: Capturing hard-won NPD lessons in checklists. Journal of Product Innovation Management, 18, 301-313.
Format: Peer-reviewed article
Type: Experience
Experience level of reader: Fundamental
Annotation: Case studies examine NPD issues in three critical areas: 1) Managing technical risks; 2) Managing commercial risks; 3) Managing NPD personnel. Improving process planning and disciplined process management would avoid most of the problems discussed.
Setting(s) to which the reported activities/findings are relevant: Federal lab, Large business, Small business (less than 500 employees), University
Knowledge user(s) to whom the piece of literature may be relevant: Manufacturers, Researchers
Knowledge user level addressed by the literature: Organization
This article uses the Commercial Devices and Services version of the NtK Model
Model: NPD project teams have a tendency to get immersed in the product's underlying technology during the Development Phase, and sometimes even bypass understanding of market conditions and commercialization requirements until technical success is assured. Not addressing all three early and often leads to negative consequences in the NPD process.
Conclusions drawn from case studies and experience.
Occurrence of finding within the model: Stage 1, Stage 2, Stage 4
Model: Stage-Gate protocols provide an overall framework for project planning and management, and a basis for creating a series of checklists to ensure the steps and activities are completed. (Cooper [1997])