Delgardo-Hernadez, D.J., Benites-Thomas, A., & Aspinwall, E.M. (2007). New Product Development-Empirical Studies in the UK. International Journal of Product Development, 4(5), 413-441.
Format: Peer-reviewed article
Type: Research — Non-experimental
Experience level of reader: Fundamental
Annotation: This paper outlines the application of concurrent engineering, quality function deployment, and voice of the customer methods to new product development processes. It describes a mechanism to evaluate the utility of concurrent engineering and quality function deployment for particular projects, and describes a range of alternative voice of the customer techniques.
Setting(s) to which the reported activities/findings are relevant: Large business, Small business (less than 500 employees)
Knowledge user(s) to whom the piece of literature may be relevant: Manufacturers, Researchers
Knowledge user level addressed by the literature: Individual
This article uses the Commercial Devices and Services version of the NtK Model
Concurrent engineering barrier-compression of development times could lead to overlooking certain activities, leading to mistakes. There is not enough time, because the process is accelerated, to test alternative concepts and the resultant product could be less "manufacturable" than one developed sequentially.
Literature review and case studies