Mosey, S. (2005). Understanding New-to-Market Product Development in SMEs. International Journal of Operations & Production Management, 25(2), 114-130.
Format: Peer-reviewed article
Type: Research — Non-experimental
Experience level of reader: Fundamental
Annotation: Five studies of SME's explored how with their limited resources and capabilities, they could sustain innovative NPD processes to satisfy the unmet needs of new customers using their current technologies. Cross-functional teams were key to establishing information flows with customers and suppliers alike.
Setting(s) to which the reported activities/findings are relevant: Small business (less than 500 employees)
Knowledge user(s) to whom the piece of literature may be relevant: Manufacturers, Researchers
Knowledge user level addressed by the literature: Organization
This article uses the Commercial Devices and Services version of the NtK Model
Tip: New to Market products can be defined as offering unprecedented functionality, or a five to ten-fold performance improvement when compared to existing products within the marketplace. (Collarelli & O'Connor, 1998)
Occurrence of finding within the model: Step 2.1, Step 1.3