N/A. (2007). The Customer Comes First: Priorities in Product Design for GM, Sharp and Healthcare. Strategic Direction, 23(11), 26-28.
Format: Peer-reviewed article
Type: Research — Non-experimental
Experience level of reader: Fundamental
Annotation: This article briefly describes three scenarios, two pertaining to large companies (GM and Sharp) and one pertaining to an entrepreneur in the healthcare industry. In all three scenarios, the management realized or understood the importance of truly knowing what the customer wants before producing a new product.
Setting(s) to which the reported activities/findings are relevant: Large business, Small business (less than 500 employees)
Knowledge user(s) to whom the piece of literature may be relevant: Manufacturers
Knowledge user level addressed by the literature: Organization
This article uses the Commercial Devices and Services version of the NtK Model