Ciccantelli, S., & Magidson, J. (1993). From Experience: Consumer Idealized Design: Involving Consumers in the Product Development Process. Journal of Product Innovation Management, 10(4), 341-347.
Format: Peer-reviewed article
Type: Experience
Experience level of reader: Fundamental
Annotation: The authors of this article describe Consumer Idealized Design, as a process for involving consumers in the actual design of a new manufactured good or service. They provide descriptions of how the process works, how it differs from traditional focus groups and what a good facilitator will and will not do. Three case studies are presented as well.
Setting(s) to which the reported activities/findings are relevant: Large business, Small business (less than 500 employees)
Knowledge user(s) to whom the piece of literature may be relevant: Manufacturers
Knowledge user level addressed by the literature: Organization
This article uses the Commercial Devices and Services version of the NtK Model