Silvester, K.J., Durgee, J.F., McDermott, C.M., & Veryzer, R.W. (2002). Perspective: Integrated Market-Immersion Approach To Teaching New Product Development in Technologically-Oriented Teams. Journal of Product Innovation Management, 19(1), 18-31.
Format: Peer-reviewed article
Type: Experience
Experience level of reader: Fundamental
Annotation: This article discusses the in depth curriculum of a MBA course designed to teach students the New Product Development Process from start to finish, where the students are actually partaking in the New Product Development Process based on Coopers Stage Gate model. Many methods and tips of the New Product Development process are discussed as well as the lessons learned over the 10 year evolution of the course.
Setting(s) to which the reported activities/findings are relevant: Large business, Small business (less than 500 employees), University
Knowledge user(s) to whom the piece of literature may be relevant: Manufacturers
Knowledge user level addressed by the literature: Organization
This article uses the Commercial Devices and Services version of the NtK Model