Stockstrom, C., & Herstatt, C. (2008). Planning and Uncertainty in New Product Development.R&D Management, 38(5), 480-490.
Format: Peer-reviewed article
Type: Experience
Experience level of reader: Fundamental
Annotation: The authors surveyed 475 research and development projects in Japanese electrical and manufacturing companies. The aim of this study was to identify new product development process success factors specific to radical and incremental innovations. Results reveal that increased intensity and formality of initial project planning are related to success in all types of projects. Further, post-project learning, and flexibility of the process are also important to successful new product development.
Setting(s) to which the reported activities/findings are relevant: Large business, Small business (less than 500 employees), University
Knowledge user(s) to whom the piece of literature may be relevant: Manufacturers, Researchers
Knowledge user level addressed by the literature: Organization
This article uses the Commercial Devices and Services version of the NtK Model
Method: Intensity of planning is the most influential factor (in new product development project success). The value of intensive project planning is hardly affected by technological newness, as both interaction effects are very small and not significant.
Survey of 475 research and development projects
Occurrence of finding within the model: Stage 1, Stage 2