Marsh, S. J., & Stock, G. N. (2006). Creating Dynamic Capability: The Role of Intertemporal Integration, Knowledge Retention, and Interpretation. Journal of Product Innovation Management, 23, 422-436.
Format: Peer-reviewed article
Type: Research — Non-experimental
Experience level of reader: Advanced
Annotation: Surveys were administered to new product development professionals to collect data on relationships between knowledge retention, interpretation, integration of prior knowledge and new product development performance. Analysis of the data revealed that companies which practice methods of knowledge retention and interpretation of new product development projects indirectly improve their performance of subsequent new product development projects by applying that prior knowledge.
Setting(s) to which the reported activities/findings are relevant: Large business, Small business (less than 500 employees)
Knowledge user(s) to whom the piece of literature may be relevant: Manufacturers, Researchers
Knowledge user level addressed by the literature: Organization
This article uses the Commercial Devices and Services version of the NtK Model
Measure: Intertemporal integration five item scale was developed to measure a company's success at applying and benefiting from knowledge gained during prior new product development projects.
Model: Applying knowledge from prior new product development projects will likely result in more successful subsequent new product development projects.
Hypothesis was found to be significant (B =.44, p < .001)
Model: Use a platform strategy, where technologies are shared across multiple product development projects, to create greater sales, profitability and lower costs. (Meyer & Dalal, 2002; Nobeoka & Cusumano, 1997)