Samra, Y.M., Lynn, G.S. & Reilly, R.R. (2008). Effect of Improvisation on Product Cycle Time and Product Success: a Study of New Product Development (NPD) Teams in the United States. International Journal of Management, 25(1).
Format: Peer-reviewed article
Type: Research — Non-experimental
Experience level of reader: Fundamental
Annotation: Through a survey of 392 new product development (NPD) managers about their retrospective experience the study found that a structured NPD process with improvised activities is positively related to both product cycle time (speed) and its success in the market. There was agreement that structured process increases efficiency and improvisation as well as product success. The findings were particularly significant during the development phase of the process.
Setting(s) to which the reported activities/findings are relevant: Large business, Small business (less than 500 employees)
Knowledge user(s) to whom the piece of literature may be relevant: Manufacturers, Researchers
Knowledge user level addressed by the literature: Organization
This article uses the Commercial Devices and Services version of the NtK Model