Brown, S.L. & Eisenhardt K.M. (1995). Product Development: Past Research, Present Findings, and Future Directions. Academy of Management Review, 20(2), 343-378.
Format: Peer-reviewed article
Type: Research — Non-experimental
Experience level of reader: Fundamental
Annotation: The article develops a product development model based on a review of over two decades of literature on the topic, highlighting product effectiveness as distinct from process efficiency as well as identifying agents that affect these outcomes through their behavior. The authors organize the literature into three major research streams, extract product success factors as seen by each stream and integrate these into their proposed model. The article also identifies missing links in the model as basis for recommended future research.
Setting(s) to which the reported activities/findings are relevant: Large business, Small business (less than 500 employees)
Knowledge user(s) to whom the piece of literature may be relevant: Manufacturers, Policy Makers
Knowledge user level addressed by the literature: Organization
This article uses the Commercial Devices and Services version of the NtK Model
Barrier: Having separate functional departments (“thought worlds”) (Dougherty, 1992)
Occurrence of finding within the model: Stage 4
Carrier: Have cross functional personnel and facilitate an interactive and iterative process (Dougherty, 1990, 1992.)
Occurrence of finding within the model: Stage 4