Page, A.L. & Schirr, G.R. (2008). Growth and Development of a Body of Knowledge: 16 Years of New Product Development Research, 1989-2004. Journal of Product Innovation Management, 25(3), 233-248.
Format: Peer-reviewed article
Type: Research — Non-experimental
Experience level of reader: Fundamental
Annotation: A literature review of 815 articles on NPD shows an excessive focus on process characteristics, with insufficient focus on market and product characteristics.
Setting(s) to which the reported activities/findings are relevant: Large business, Small business (less than 500 employees)
Knowledge user(s) to whom the piece of literature may be relevant: Brokers, Manufacturers
Knowledge user level addressed by the literature: Organization
This article uses the Commercial Devices and Services version of the NtK Model