Hart, S., Jan Hultink, E., Tzokas, N., & Commandeur, H. R. (2003). Industrial Companies' Evaluation Criteria in New Product Development Gates. Journal of Product Innovation Management, 20, 22-36.
Format: Peer-reviewed article
Type: Research — Non-experimental
Experience level of reader: Fundamental
Annotation: This study investigated the different criteria used in decision making at each gate in the new product development process. It also, measured which criteria were more important at different stages of the NPD process. Results indicated that market acceptance criteria were important throughout the process, while financial criteria were used more at the business analysis gate and after the product launch. Product performance criteria became more important during the product and market testing gates.
Setting(s) to which the reported activities/findings are relevant: Large business, Small business (less than 500 employees)
Knowledge user(s) to whom the piece of literature may be relevant: Manufacturers, Researchers
Knowledge user level addressed by the literature: Organization
This article uses the Commercial Devices and Services version of the NtK Model
Tip: Use market criteria during the concept screening gate 2, product related criteria during product testing gates 5 & 6, financial criteria during gates 8 & 9 (post production assessment and terminate production). (Ronkainen [1992])
Occurrence of finding within the model: Gate 2, Gate 5, Gate 6, Gate 8, Gate 9