Tip 6.1

  • Conduct Beta focus groups.

Primary findings

Methods

Usually with beta testing, working prototypes are placed with selected customers in order to test the influence of 'environmental factors', as well as the level of customer satisfaction. The results from these tests are used in order to refine the product further and to eliminate 'bugs'.
Literature review.
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  • Assess barriers to product/service use (e.g., cost, user requirements, alternatives).