Project Leader decides to to either continue on to Stage 2, reiterate targeted Steps in Stage 1, or terminate project due to inability to clearly articulate any of the following critical elements: Problem, Solution, Target Audience, Intended Output, or path from Project Output to Market Deployment.
Supporting evidence has been drawn from professional trade magazines and scholarly journals. Click on magnifying glasses throughout the model to review evidence specific to each stage or step, or view evidence related to the NtK Model as a whole. Review Search Tips for additional guidance.
Tools required to perform technical, market and business analyses can be found by clicking on toolbox icons in the model. Alternatively, you can explore a listing of all tools.
Cases exemplify specific opportunities or constraints.
View the NtK Model as a gameboard. Interactive function coming soon!
We are now creating a planning template as a guide for understanding and applying the NtK Model.