Prerequisite: None
An explanation of basic principles and methods of measurement and their application in public health-related research. These include development and use of different types of instruments and scales for measuring behavioral and social constructs and biological characteristics; effects of measurement error; traditional and innovative methods of data collection; validity and reliability of measurement; response rates; misuse and misinterpretation of results. Students will apply the course content to a construct or characteristic chosen at the beginning of the course.